Press Releases

GetYourGuide Announces Partnership with TripAdvisor at ITB Berlin

Innovative Platform for Booking Tours to Power "Book Now" Feature for Attractions Listed on the World's Largest Travel Site. Offers travelers on TripAdvisor a one-stop shop for all their travel-Planning needs.

Berlin (ITB), - 10 Mart 2011: GetYourGuide, an innovative platform for booking tours, attractions, excursions and activities, today announced a partnership with TripAdvisor®, the world's largest travel site*, to help make booking of tourism businesses easier for travelers on TripAdvisor. The partnership expands TripAdvisor's offering of trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools.

Through the partnership, GetYourGuide will power a "book now" button for tours, attractions and excursions with listings on TripAdvisor. Once travelers have selected an attraction based on millions of reviews and opinions on the site, they may click on this button, or tap it using a smartphone on-the-go, to quickly and easily book the excursion of their choice.

"TripAdvisor's efforts to add booking functionality for attractions on the site is a smart step in helping travelers plan a perfect and complete trip, especially as travelers' use of mobile devices is on a meteoric rise," said Johannes Reck, CEO and co-founder of GetYourGuide. "GetYourGuide is pleased to help power the new 'book now' feature on TripAdvisor that will change the way travelers secure their reservations for exciting attractions around the world."

"TripAdvisor is pleased to partner with GetYourGuide to give travelers in search of a great attraction the same trusted booking options that are common and well established among the hospitality industry," said Christine Petersen, president of TripAdvisor for Business. "Our goal is to make these transactions on TripAdvisor as easy as clicking a mouse or tapping the screen of a smartphone."

The initial launch of the "book now" feature is due in Q1 2011 and will include U.S., U.K., Ireland and Germany domains featuring tours and attractions around the world. The feature will also be available via TripAdvisor mobile applications in each of these regions.

For tour and attraction providers interested in registering for the "book now" feature, please visit

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010

About GetYourGuide
GetYourGuide is the premier platform for booking tours, attractions, excursions & activities for your next vacation or weekend adventure. From sightseeing tours to segway tours and amazing gastronomy tours for foodies, GetYourGuide offers you the full spectrum of things to do around the world. We have historical tours in London, photography tours in Paris or even a Sex and the City tour in New York. For the adventurous type we offer shark diving in Capetown or kayaking in Melbourne. If relaxation and spa time is all you're looking for, why not visit the Blue Lagoons in Iceland or take a pleasant river cruise in Bangkok? Take in amazing scenery from the air when you fly over the Grand Canyon or by taking a hike in the Alps.

At GetYourGuide we work with experienced local travel companies who can help you experience things that you could never do on your own, or help you skip the line at popular attractions. By booking directly from local operators you avoid all intermediaries and get the best price, guaranteed. And if you do find your booked tours at a lower price elsewhere, we will refund the difference with no questions asked. Book ahead to avoid sold-out activities and save time on your trip. Don't leave your travel memories up to chance and experience more!

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